BirchStreet Systems, Inc. is a leading provider of e-Procurement solutions to hospitality and restaurant groups. The company's e-Procurement system is a suite of web-based applications designed to help hospitality organizations leverage their collective buying power, automate back-office processes and tighten financial controls. BirchStreet is a privately held company with offices in Newport Beach, California and Delhi, India.

Technology

BirchStreet's culture, organizational structure and pioneering technology were built from the ground up to deliver an efficient and valued service offering as part of the "On Demand" revolution. The company's technology focuses on improving procurement, financial controls and related business processes specifically for the hospitality industry which has been largely under-served by other e-procurement solutions on the market.

BirchStreet provides clients with a complete business solution combining "Software as a Service" (SaaS) with marketplace business services. The main advantage of using the SaaS model is that BirchStreet's technology is hosted over the Internet. Therefore, customers have a much lower and more predictable cost of ownership than with enterprise level software that is installed and runs on in-house servers and databases. In addition, customizations and updates are delivered quickly and seamlessly to the customer. Additional advantages of the "On Demand" SaaS model include:

• No IT hassles and costs
• Faster development cycles and innovation
• Higher quality software
• Instant anytime, anywhere access
• Ongoing bundled services
• Responsibility for system success lies with BirchStreet

Today, BirchStreet offers the only enterprise e-Procurement system focused on the hospitality industry. More than 4,000 hotels use BirchStreet's technology, including Marcus Hotels and Resorts, Interstate Hotels and Resorts, the Waldorf, the Chicago Hilton, and the Hilton Hawaiian Village.

Products

The BirchStreet Application Suite is a comprehensive back-office business system designed to automate the "Procure-to-Pay" cycle, which results in cutting inefficiencies out of the process while strengthening financial controls. The Application Suite can be run as a single property or multi-location solution. The multi-location modules provide an enterprise-wide view of the procurement process, helping customers identify ways to leverage the collective buying power of their organization and providing a comprehensive tool to drive consistent business processes, automation and financial control across the portfolio. All functionality is delivered over the Internet to the user's workstation via a standard browser, eliminating the need for server hardware and software.

The Capital Projects Management Suite (CPMS), the newest module of the BirchStreet Application Suite, is the industry's first comprehensive solution for the management of multi-property hotel renovation projects. The hosted multi-property application arms hotel owners and operators with the ability to establish and manage the project timeline across a large portfolio of properties and manage purchasing and order scheduling. Project status can be tracked by matching product lead times to the project timeline, expenditures are tracked against the capital budget and the entire project can be viewed in real-time through the CPMS dashboard.

Pricing

Pricing for BirchStreet's e-Procurement solutions typically include implementation fees and a monthly subscription fee. The monthly subscription fee varies based on the number and size of the locations and selected modules.

Supplier Partners

Suppliers are an integral part of the e-Procurement process and of BirchStreet's overall success. When it comes to suppliers, BirchStreet's goal is to make it as easy and inexpensive as possible for the customer's suppliers to become a robust and willing participant in its private purchasing portal. To achieve this goal, BirchStreet does not charge suppliers and has developed numerous advanced technologies to assist them. Understanding that they are key to the process, BirchStreet also has a support desk and a specialized training department for suppliers.

The BirchStreet application has a number of integrations with leading suppliers' e-commerce systems, including Home Depot, Office Depot, Grainger, Shamrock Foods, Chef Works, eSYSCO, US Foodservice, Cintas, Edward Don & Company, and CDW. In addition to its existing group of supplier partners, BirchStreet solutions can help customers develop their own customized supplier programs.

Management Team

The executive leadership at BirchStreet possesses average industry tenure of twenty years with disciplines in accounting, customer care and billing, ERP, software development tools as well as supply chain management. The management team includes:

• Sushil Garg - CEO & Chairman
• Doug Sanborn - President and COO
• Patrick Van Osta - Executive Vice President of Strategic Solutions
• Bill Hirsch - Vice President Sales, North America
• Jim O'Quinn - Vice President of Client Services
• Sue Pfister - Vice President of Product Development
• Anshul Garg - Manager of Integrations & India Operations

Corporate Offices

Newport Beach Office Map
3737 Birch Street, Suite 250
Newport Beach, California 92660

Telephone: 949.567.7100
Facsimile: 949.660.1545