Newport Beach, CA – August 29, 2008 - Birch Street Systems today unveiled the transformation of its corporate identity with the complete redevelopment of its website; BirchStreetSystems.com. The new website is designed to reflect Birch Street’s commitment to represent a customer-centric company built on a continuing history of innovative solutions and services that meet the needs of  hospitality portfolio owners small to large.

"Birch Street is a business that connects closely with their customers by providing a digital marketplace catered towards food & beverage needs," said Leslie McDonald, Birch Street director of business development. "Our new brand reflects who we are, the markets we serve and the innovations that differentiate us in our industry."

Over the years, in addition to adding forward-thinking solutions, the company has moved beyond procurement and has made significant progress in back-office automation solutions.

"From the outside looking in, I've watched Birch Street transition its business from a primarily procurement solution provider, to a true partner in helping companies better manage their business processes. Today we provide solutions for purchasing, AP automation, inventory control, food cost control, liquor monitoring, management of capital projects, or consumption trend spend intelligence," said Doug Sanborn, CEO of Birch Street. "Now the face of Birch Street matches the tech savvy, innovative company Birch Street is today."