Electronic procurement - virtually unknown just eight years ago, is standard technology in nearly all companies today.

Designed from ground up as a SaaS solution, Birch Street Systems focuses on a narrow niche market – optimizing purchasing for the food and beverage services of large hotel chains.

Jeff Fisk, controller for Milwaukee-based Marcus Hotels and Resorts, rolled out the Birch Street eProcurement suite across all 18 of the Marcus Hotels.

Most Software as a Service (SaaS) application vendors have traditionally concentrated on the small and medium-sized business sector. As a result, many SaaS platforms lack some important capabilities needed to successfully deliver core business applications to large enterprises.

Tier 1Research had the opportunity to speak with Birch Street, a provider of SaaS based procurement functionality for the hospitality industry.

Birch Street Systems will be speaking at this year’s International Hotel/Motel & Restaurant Show.

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