BirchStreet Systems Appoints Experienced West Coast Senior Account Executive

September 30, 2021, By BirchStreet Admin

(Las Vegas, NV) BirchStreet Systems the market leader in P2P software for the hospitality industry, announces the addition of Diana Imber as West Coast Senior Account Executive.

When asked what attracted her to BirchStreet Systems, Diana commented,

"With 20-years leading the way in procure-to-pay solutions, BirchStreet's wide product offering impressed me. The recent drawdown of the hospitality industry and the subsequent reopening of properties, along with travel of their guests, correlated to my timing and acceptance of the offer to join the seasoned commercial team."

Diana is a Hospitality industry veteran. Before joining BirchStreet Diana held a variety of leadership-focused roles in hospitality account management and marketing technology. Her experience is well rounded, with Account Management of major Hilton hotel brands along with such names as Infor, Open, and Amadeus Hospitality.

"Diana's deep experience in both hospitality and enterprise software will greatly benefit BirchStreet’s clients as we continue to drive valuable customer outcomes and expand in hospitality and gaming. She is a fantastic addition to the BirchStreet team,” said Chief Commercial Officer Paul Rantilla.

To learn more about BirchStreet Systems, click here

About BirchStreet Systems

BirchStreet Systems powers hospitality industry enterprises with a comprehensive procure-to-pay business solution. As the global leading provider of spend management solutions in the hospitality industry, 15,500 enterprises in over 130 countries subscribe to BirchStreet to connect with a network of more than 450,000 suppliers.

Established in 2002, BirchStreet is privately held and is headquartered in Las Vegas, NV with offices in California, China, Singapore, India, and the UK. For more information, please visit

Contact: BirchStreet Sales: /949-567-7000