BirchStreet Systems Attend BITAC Operations Live in Santa Barbara

September 27, 2021, By BirchStreet Admin

(Las Vegas, NV) BirchStreet Systems attended BITAC Operations Live from September 12-14 at the Ritz-Carlton Bacara Resort in Santa Barbara California.

“The BITAC Format is highly productive. The individual time allotted to spend with each matched executive is time well spent. One of the most compelling topics, given today’s environment, was the discussion about efficiencies around payments and invoicing. Moving to digital was top of mind for many attendees,” said BirchStreet Systems West Coast Account Executive Diana Imber. “The pre-scheduled meetings intermixed with relationship-building events, make BITAC a must-attend event for any Hospitality B2B Sales professional”.

BITAC Operations attracts executive-level purchasing decision-makers, Food and Beverage Directors, and Executive Chefs from prominent independent and branded hotels, gaming, resorts, cruise ships, restaurants groups and chains, and large corporate brands.

"We’re happy to report that BITAC Operations was a tremendous success combining both a magnificent location, the Ritz-Carlton in Santa Barbara, with compelling content," said Rich Viola, CEO, BITAC, Inc. "We’re excited to be back doing live events again and with this event BITAC continued to gain momentum as an industry leader during what has been a challenging time for hospitality.”

BITAC Operations is produced by parent company Hotel Interactive, Inc., which operates as well as a series of other BITAC events throughout the year (

To learn more about BirchStreet Systems and digital invoicing, click here:

About BirchStreet Systems

BirchStreet Systems powers hospitality and food and beverage enterprises with a comprehensive procure-to-pay business solution. As the global leading provider of spend management solutions in the hospitality industry, 15,500 enterprises in over 130 countries subscribe to BirchStreet to connect with a network of more than 450,000 suppliers.

Established in 2002, BirchStreet is privately held and is headquartered in Las Vegas, NV with offices in California, China, Singapore, India, and the UK. For more information, please visit

Contact: BirchStreet